Advertising Cover Letters

Many job seekers still wonder whether advertising cover letters should accompany the job applications for advertising jobs. To survive in this stiff competition in the advertising world the answer is an absolute “yes”.

Advertising itself means communicating or selling the product to the customer in an encouraging and favorable manner whereby he will be tempted to buy the product. The simplest way to draft advertising cover letters is to promote you as a brand. In other words, you need to market your exclusive talents to the potential employer. Coming from an advertising background it becomes all the more important because it is going to be one of the ways to show that you are the best fitted candidate for the job.

Once you have decided that you are going to draft an advertising cover letter, the next nagging question would be how to write it effectively. Here are a few important guidelines that will help you to draft an impressive advertising cover letter. It consists of three parts; the heading, the body and the conclusion. You may divide the cover letter in two to three small paragraphs or you can even use the bulleted points to highlight your specific expertise.

• Header: Address the cover letter to the specific person hiring you. Mention your name and contact details. Do not forget to include the current date
• The body of the cover letter:  State clearly the position you are applying for and take up this chance to mention what you like about the prospective company. The next thing to mention is why the company should hire you over the other candidates. You can also include the things that you can offer for the better prospects of the organization. Highlight your special additional skills that may be relevant to the job.
• Conclusion:  In the conclusion you should thank the reader for his valuable time. Take an action; request him to schedule for an interview.

Some of the dos and don’ts of the advertising cover letters are as follows:

1. It should be short and to the point
2. Use simple language. Write short and simple words which are easily readable
3. Convey your confidence to the prospective employer by making it sound positive
4. You cannot afford to make any grammatical or spelling error
5. Do not forget to sign at the end of the cover letter
6. Proof read it several times
7. Last and the most important point is to tailor the advertising cover letters  to suit the requirements of the job

Advertising cover letters are used as a screening technique for filtering from the loads of resume received for one particular job.  So put your best foot forward by drafting an effective advertising cover letter which will help you in achieving your dream job thereby ensuring stupendous success in near future.